Assessment of the efficiency of strategic bank management: theoretical and methodical aspects

Abstract

The article is devoted to the development of theoretical and methodological aspects of evaluating the effectiveness of strategic bank management. The components of the complex category of "efficiency" have been determined, which take into account the determining characteristics and action of external and internal factors that influence the process of formation of results of the organization. The basic criteria of efficiency are distinguished and on the basis of them the classification of types of efficiency according to the nature of the result is developed. It is concluded that it is advisable to evaluate the effectiveness of strategic management on the criterion of achievement of target parameters (in the context of target effectiveness) using the Balanced Scorecard (BSC). The scheme of stages of strategic management of the bank on the basis of BSC is developed and the relationships between the criteria for determining the balance of the overall strategy of the bank's development are formalized. It is proposed to assess the effectiveness of strategic management of the bank in the areas, such evaluation as the effectiveness of the implementation of the overall development strategy and evaluation of the balance of the implemented strategy. For measuring the effectiveness of the implementation of the overall development strategy of the bank provides for the construction of a generic indicator by converting the transformation functions (desirability functions) of financial and non-financial indicators, which are combined within the BSC subsystems. The balance of the implemented overall development strategy of the bank is proposed to be evaluated using the model of G. Rush, which is based on the expert survey of the heads of the functional divisions of the bank, which participated in the formation and implementation of the strategic plan. The final stage of the approach to assessing the effectiveness of strategic bank management involves the synthesis of the results of the evaluation of the effectiveness of implementation and determining the level of balance of the strategy, which allows to form sound conclusions about the effectiveness of strategic management of the bank.