Managing integrated marketing channels and communication policy in the market of services for accumulated pension provision

Abstract

Abstract. a study by major marketing channels and the role of communication policy in funded pensions. In Ukraine, the first level and third level pensions, public and voluntary funded pensions respectively. According to the analysis, the amount of pension payments in Ukraine first level of pension is not enough to ensure a decent retirement. Therefore is essential introduction of a second mandatory funded pension. In developing the non-state pension system, one must take into account the desire of the population to insure their future. It is necessary to provide increase of incomes of citizens, stability in the country. It is necessary to develop techniques for obtaining more income from operations, and concern for the reliability of funds. After all, one of the main problems with securing an additional pension is the reliability of the fund. It is necessary to create such a climate in the country so that the funds seek to have the best reputation and regular clients, and clients knew that the invested funds are nowhere to go and their income will be stable and guaranteed under all conditions. Clear control over the activities and transparency of non-state pension fund operations is also needed.