Conceptual basics of managing the development of relations with stakeholders in the field of medical services

Abstract

The relevance of the topic is caused by to the need of finding effective ways of optimization the activities of enterprises in the sphere of medical services based on improving their interaction with all stakeholders, organizations and institutions in the healthcare sector, which belongs to critical infrastructure. The main goal of the study was to substantiate the conceptual foundations of managing relationships with stakeholders at medical enterprises. At the same time, the state of the social and economic sphere of Ukraine in 2022-2023 and the main goals of sustainable development were taken into account. Achieving the set purpose was implemented in several stages. The following methods of scientific knowledge were used in the work: logical generalization, comparative analysis, content analysis, cabinet research. The list of problems and contradictions in the health care system of Ukraine, which require improvement of approaches to managing relationships with stakeholders in the field of medical services was substantiated. The principles of managing relationships with stakeholders at medical service enterprises are defined. Three groups of principles are proposed, which take into account, firstly, the need to manage the quality of medical services, secondly, the current political and socio-economic situation in Ukraine, and, thirdly, the sustainable development goals. An improved list of the functions of managing relationships with stakeholders of enterprises in the field of medical services is proposed, which includes both substantiation of the specifics of general functions, and substantiation of the list of specific functions. The list and interrelationships between the elements of the concept of managing relationships with stakeholders in the medical services industry are substantiated, including a set of hypotheses and basic provisions of the concept. The developed concept of managing relationships with stakeholders of enterprises in the field of medical services allows implementing a comprehensive and systematic approach to improving interaction between all participants and representatives of this industry and increasing the efficiency of its functioning in modern conditions.