Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/17800| Title: | Consumer behavior and its importance for marketing |
| Authors: | Petrenko I. S. |
| Keywords: | consumer behavior consumer decision consumer choice marketing marketer |
| Issue Date: | 2017 |
| Publisher: | ТОВ «Нілан – ЛТД» |
| Citation: | Petrenko I. Consumer behavior and its importance for marketing. // Матеріали VI міжнародної науково-практичної конф. «Економіка та менеджмент громадських організацій». – Вінниця: ТОВ «Нілан – ЛТД», 2017. – C. 90 – 93. |
| Abstract: | The article is devoted to the analysis of the importance of consumer behavior for marketing. It also considers the theories of consumer behavior and analyzes the model of consumer decision making to understand what can affect consumer choice. |
| URI: | http://www.repository.hneu.edu.ua/jspui/handle/123456789/17800 |
| Appears in Collections: | Статті студентів (ПІФП) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Петренко И..pdf | 260,79 kB | Adobe PDF |  View/Open |
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