Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/23030| Title: | Greenwashing as a form of modern eco-marketing |
| Authors: | Astakhova I. E. Reznikova T. O. Astakhova E. V. |
| Keywords: | target consumers ecological marketing and its strategies greenwashing types and tools systematic approach greenwashing countermeasures |
| Issue Date: | 2020 |
| Citation: | Astakhova I. E. Greenwashing as a form of modern eco-marketing / I. E. Astakhova, T. O. Reznikova, E. V. Astakhova // Acta Innovations – 2020 – no. 34. - Р. 5-12. URL: https//doi.org/10.32933/Actainnovations.34.1 – ISSN 2300 - 5599 . 2019 RIC Pro-Akademsa – CC.BY |
| Abstract: | The articlereveals the features of the modern world economy related to the environmental protection and analyzes development trends of ecological production traded internationally. It systematizes the main consumer groups of ecological products and various ecological marketing strategies used by different companies. The paper focuses on such a form of pseudo ecological marketing as greenwashing and highlights a set of tools that negatively affect the attitude of consumers to eco-products. A systematic approach to counter greenwashing including directions at the legislative, professional and public level in the domestic market of ecological productsis proposed. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/23030 |
| Appears in Collections: | Статті (МЕМ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Стаття з Резніковой.pdf | 2,17 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.