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Title: | Концепція маркетингу взаємовідносин у сфері туристичних послуг |
Other Titles: | The concept of relationship marketing in the field of tourism services |
Authors: | Шеремет Д. А. |
Keywords: | relationship marketing tourism services consumer |
Issue Date: | 2020 |
Citation: | Шеремет Д. А. Концепція маркетингу взаємовідносин у сфері туристичних послуг: комплексний консультаційний проект на здобуття освітнього рівня бакалавра: спец. 242 «Туризм» / Д. А. Шеремет. – Х. : ХНЕУ ім. С. Кузнеця, 2020. |
Abstract: | The project examined the theoretical aspects of the concept of marketing relations in the field of tourism services, its principles and advantages; an analysis was carried out to identify trends in the development of the tourist services market of Ukraine, as well as an analysis of the activities of subjects of tourism activities; the analysis is carried out and a characteristic of the economic and financial activities of a travel agency of a travel agency “Kraski Mira” is presented, prospects for its further development are identified; practical recommendations on the introduction of the concept of marketing relations in travel agency activities to increase consumer loyalty are proposed, and a new format for work of travel agency with corporate clients is proposed. |
URI: | http://repository.hneu.edu.ua/handle/123456789/23824 |
Appears in Collections: | Кваліфікаційні випускні роботи здобувачів вищої освіти (ПТТБ) |
Files in This Item:
File | Description | Size | Format | |
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ККР_Шеремет_О.А. 1.pdf | 1,25 MB | Adobe PDF | View/Open |
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