Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/30745| Title: | Marketing approach in motivation of personnel |
| Authors: | Klok O. P. Slavinska A. V. |
| Keywords: | marketing enterprise employee motivation free benefits |
| Issue Date: | 2021 |
| Citation: | Klok O. P. Marketing approach in motivation of personnel / O. P. Klok, A. V. Slavinska // Становлення та розвиток маркетингу в Україні: від теорії до практики: матеріали VI Всеукраїнської науково-практичної конференції. - Умань : Уманський національний університет садівництва, 2021. – С. 282-285. |
| Abstract: | In the article, the author considers various methods of motivating company employees with the help of marketing tricks. Depending on the hierarchical structure in the enterprise, and their author singles out three, various free benefits are used to motivate employees to work. In the article, the author also suggests that every company develop at least three motivation sets and gives their examples: they will help the company to raise the level of employee engagement. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/30745 |
| Appears in Collections: | Статті студентів (БЖЦМ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Славінська А.В. 2021.pdf | 269,2 kB | Adobe PDF | View/Open |
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