Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/31568| Title: | Marketing: program of the course for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level |
| Authors: | Grynevych L. Lysytsia N. Boiko N. |
| Keywords: | marketing marketing mix marketing information system marketing research consumer needs competition product price distribution communications |
| Issue Date: | 2023 |
| Citation: | Marketing: program of the course for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level: [Electronic edition] / comp. L. Grynevych, N. Lysytsia, N. Boiko. – Kharkiv: S. Kuznets KHNUE, 2023. – 13 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/31568 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| доп.план_Маркетинг (англ).pdf | 897,27 kB | Adobe PDF | View/Open |
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