Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/34999| Title: | The impact of internet marketing strategies on the economic development of enterprises |
| Authors: | Rodionov S. |
| Keywords: | Internet marketing economic development digital transformation marketing strategies marketing cost optimization |
| Issue Date: | 2024 |
| Citation: | Rodionov S. The impact of internet marketing strategies on the economic development of enterprises / S. Rodionov // Marketing of innovations. Innovations in marketing : Materials of the International Scientific Internet Conference (December, 2024). - Bielsko-Biala: WSEH. [E-edition]. - 2024. |
| Abstract: | The paper examines the impact of internet marketing strategies on the economic development of enterprises in the context of digital transformation and global competition. It highlights that the integration of digital tools enhances brand recognition, optimizes costs, attracts new customers, and enables rapid adaptation to changes in consumer preferences. Particular attention is given to the issues of insufficient integration of digital technologies into overall marketing strategies, which can lead to a loss of competitiveness. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/34999 |
| Appears in Collections: | Статті (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rodionov_Tezy.pdf | 132,96 kB | Adobe PDF | View/Open |
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