Improvement of strategic planning at the enterprise

Abstract

The article examines the current situation of the development of small and medium-sized enterprises in conjunction with their characteristics to examine their strategic management countermeasures in order to put forward their own theory and feas ibility study. It is embodied in the following aspects: First, the research perspective has been improved. Many researchers consider insufficient national policy support, financing difficulties, and weak risk-taking ability as factors limiting the development of small and medium-sized technology enterprises. Using the example of ZW Technology Company, this article claims that there are many reasons that limit and affect the development of small and medium-sized scientific and technological enterprises, among which the correct formulation and implementation of enterprise development strategy planning is one of the most important. reasons Thus, the focus of this article is how to formulate and implement strategic management of small and medium-sized scientific and technical enterprises. Secondly, improvement of research methods. Based on real cases and complementing theoretical statements, this paper studies ZW Company, a small and medium-sized technology enterprise, based on industry data, enterprise capabilities and economic data combined with reference and generalization methods. Finally, it's performance improvement. This article chooses small and medium-sized scientific and technological enterprises as the topic of strategic management, focusing on the analysis and research of such representative enterprises based on the results of the analysis, in order to provide some theoretical support and reference materials for the strategic management of small and medium-sized scientific and technological enterprises in our country. Small and medium-sized scientific and technical enterprises are one of the sources of innovation and play an important role in the development of the social economy and scientific and technical innovations. First of all, small and medium-sized enterprises are the basis of the national economy and the main channel of employment of the population. The sustainable development of small and medium-sized enterprises plays an indispensable role in stabilizing employment and maintaining social order.